There is no denying that search engines are a significant part of the internet. They are even a part of internet marketing; search engine optimization exists specifically to improve the overall web presence for a business and improve their chances of being found on search engines when people search for something pertaining to what the business sells or provides.

A whopping 93 percent of internet users’ online experiences begin with a visit to a search engine. On that note, about 80 percent of internet search engine users report they spurn sponsored links on search engine result pages and instead prefer to click only on organic, fresh material.

Many businesses invest in SEO as a part of their online marketing solutions. Many SEO companies are SEO resellers, who resell SEO across different internet marketing companies. The best SEO reseller plans can include anything from social media marketing to white label SEO to even creating and designing a business website and optimizing it for mobile use.

Around 64 percent of smartphone owners shop online using their mobile devices, and many people like the option of being able to look across different websites while out shopping. Some experts even suggest that mobile devices like smartphones and tablets will be used to connect to the internet more often than desktop computers. As such, mobile website development and mobile application development are often a significant part of the best SEO reseller plans.

At the end of the day, SEO is an invaluable service for businesses. SEO leads typically account for a 14.6 percent close rate, which compares favorably with the paltry 1.7 percent close rate associated with outbound leads like direct mail or print advertising. All in all, SEO can greatly benefit a business, as people need to know a business exists before they buy anything from said business.