When is the last time you took a moment to examine your webpage ranking and where it falls on the search engines? Did you realize that you could do that? And that it really is rather important for you to be doing such a thing?

That is right. Your web page ranking actually does make a difference. And a simple way to make sure that you are ranking better is by using some free SEO tips. You do not even know what SEO is? I guess we need to start right at the beginning then. Take a moment and read on. You can learn what SEO is, what it does, and why it is so important to you and your web presence.

• What Is SEO?

SEO stands for Search Engine Optimization. Implementing an online Search Engine Optimization program, or even just using a few free SEO tips that you picked up online, is taking your web presence into your own hands, not leaving it up to fate. The fact of the matter is that every other company has some form of SEO going, so that they can positively affect their ranking on search engines, and therefore see more traffic because of it.

• What It Does

SEO looks at the methods that search engines use to rank websites, and then crafts a website’s internet presence around those criteria. It makes sure that your website is aesthetic, easy to navigate, and fluid for all users. It picks a few keywords that your website should be relevant to, and then focuses strongly on them. Website relevance is key, because the whole point of the ranking is to show searchers which website is the best match for their search.

One way that a site can improve its relevance is by having external sources reference it and link to it. By having unrelated sites talking about your site, the search engines will see that your site is popular. If these people and sites are talking about yours, maybe it should be found by others, because if it were not relevant, it would not be such a hot topic, get it?

• Why You Want It

Even if you just look for some quick SEO tips, that is a start, and the reason that you want them is in the numbers. Over 80% of people start each of their internet forays with a search. And another 80% of people only choose the top five organic search results. Over 75% of people use a search to find a product or service online. If you are not searchable, if you do not show up in those top five, your chances of being found online are drastically reduced.

Is that enough information to make you consider at least looking for some free SEO tips? It should be. SEO is the wave of the internet marketing future. The longer you wait to implement some sort of SEO strategy, the less traffic you are getting, and therefore the less business. Can you afford not to have any business online?