A staggering 93% of all online experiences start with a trip to Google or another search engine. Combined with the fact that more and more people are doing their shopping online, and will spend more than $320 billion on the internet by 2016, according to Forrester Research Inc., businesses need to develop strong web presences that help them attract new customers and expand. While all online marketing campaigns are different, economical search engine optimization programs are at the heart of many. The best search engine optimization plans will allow businesses to earn higher rankings on search engines and boost visibility, which is vital for growth.

In some cases, businesses will find that they need to work with SEO resellers in order to make sure that they are using the right strategies, and doing so effectively. Content is vital when it comes to SEO, and 60% of content sharing messages about a specific industry will mention a brand name. On top of that, half of search users are more likely to click on a search engine result if the brand appears more than once. Branding can be difficult, especially when it comes to SEO, so working with the experts can be a good way for businesses make sure their SEO programs are successful.

One of the realities of SEO is that, despite what the common perceptions might be, it requires lots of consistent work and updates. Once high rankings are earned, businesses will have to make sure that they continue to work to maintain them. This can be difficult because, in addition to being tedious, the work can be complex. Little coding rules, like the fact that the name of the website should be in the top five of the most used anchor texts can be difficult to understand, especially for owners and managers who have little or no SEO experience or training. So any businesses hoping to grow should think about investing in economical search engine optimization packages run by talented professionals.

Although using economical search engine optimization programs is a good idea, it is hardly the only strategy that businesses should use to develop the dynamic web presence they need. While SEO does well to boost visibility, social media is great for opening up a dialogue between businesses and consumers. More and more businesses are realizing that, and 43% of businesses say that they spend at least six hours every week on social media sites. Plus, the number of companies who have increased social media budgets is four times greater than the number who have decreased them. This represents the fact that social media is a great compliment to SEO, and is a great option for businesses looking to build a larger, and more loyal, customer base.